I have never found the appeal in country music. Yet, many of my friends can't get enough of the southern sound. Whenever they tune into channel 99.5 on the radio, I cringe as they sing along to male voices with country twang. I rarely hear them singing along to female country singers, despite a few songs by Miranda Lambert, Carrie Underwood, or Taylor Swift. It turns out that country radio stations purposely avoid playing too many female artists in order to achieve the highest ratings possible. Keith Hill, the self-proclaimed "leading authority on music scheduling," insists that country music stations will acquire the greatest number of listeners by limiting the number of songs by female vocalists to 15%. He remarked, “If you want to make ratings in Country radio, take females out." Although Hill's comments shocked me, I thought he was just trying to advise radio stations to appeal to their audiences. Yet, many people viewed Hill's comments in a much more negative light.
Miranda Lambert |